How important is being green to visitors? The following statistics tell their own story:
- Sustainable Tourism anticipated to grow by 25% globally in the next 5 years – worth £250 billion p.a. (World Tourism Organisation(2014)
- 79% of US travellers place importance on properties implementing eco-friendly practices (TripAdvisor 2013)
- More than 50% of UK travellers would choose accommodation with a Green Award (VisitEngland 2010)
- 86% of the travel trade said they consider sustainability to be important to their company(World Travel Market 2014)
- 36% of UK holidaymakers consider the environment and sustainability when making a decision about booking a holiday (World Travel Market 2014)
The project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.
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